Post by account_disabled on Feb 25, 2024 1:02:44 GMT -6
Once your website has been created, built and published, what to do next? Many web agencies consider their task finished; actually the interesting part starts right here, when the site starts working . What traffic does it generate? How many users come to the site? How many require more information? How many become customers? Which contents are the most viewed? How much traffic comes from Google? Did SEO work? What updates are planned? 1. ASK FOR A MONTHLY TRAFFIC STATISTICS REPORT Your site traffic statistics are an invaluable resource for your business. They can reveal things to you that perhaps you didn't know, and tell you what works best in your digital communication.
In a word, they make you understand if the money invested in the website has been well spent. Whoever created your website should also have activated a statistics system , which is normally accessed like a normal website, with an address, login and password. The most used statistics system is Google Analytics. Almost all statistics systems are free. However, selecting and interpreting Chinese Singapore Phone Number List statistical data, building a consistent scenario and summarizing it in a report is a job for specialists, and it is extremely important: statistics tell you what is going well and what is not going well with your digital communication. Based on the assessments that emerge, you will make decisions to increasingly improve the effectiveness of your communication. 2. RUN AN UPDATE PROGRAM Don't let your site get old.
The information on your site must be continually updated, expanded, adjusted, cut, or revised. This is the meaning of digital communication: to provide information that is always up-to-date and continuously improving . Always include a section on your site that is subject to updating: a blog, news, events, a section of guides and tutorials, etc. He regularly publishes updates in this section. Think of fresh, interesting, relevant, attractive updates for your target audience, and assign a specialist (web writer) to produce at least one or two posts/month. This update will ensure that you always have fresh content on the site, new curious users, and above all your website will not suffer the penalties that search engines like Google reserve for sites that never update.
In a word, they make you understand if the money invested in the website has been well spent. Whoever created your website should also have activated a statistics system , which is normally accessed like a normal website, with an address, login and password. The most used statistics system is Google Analytics. Almost all statistics systems are free. However, selecting and interpreting Chinese Singapore Phone Number List statistical data, building a consistent scenario and summarizing it in a report is a job for specialists, and it is extremely important: statistics tell you what is going well and what is not going well with your digital communication. Based on the assessments that emerge, you will make decisions to increasingly improve the effectiveness of your communication. 2. RUN AN UPDATE PROGRAM Don't let your site get old.
The information on your site must be continually updated, expanded, adjusted, cut, or revised. This is the meaning of digital communication: to provide information that is always up-to-date and continuously improving . Always include a section on your site that is subject to updating: a blog, news, events, a section of guides and tutorials, etc. He regularly publishes updates in this section. Think of fresh, interesting, relevant, attractive updates for your target audience, and assign a specialist (web writer) to produce at least one or two posts/month. This update will ensure that you always have fresh content on the site, new curious users, and above all your website will not suffer the penalties that search engines like Google reserve for sites that never update.