Post by lizaseo11 on Nov 9, 2024 23:25:45 GMT -6
Traffic means little without conversion and sales of goods/services on the site. That is why the topic of today's article will be the creation of sales pages that work and motivate users to make purchases.
Within the article, we will provide you with several strategic recommendations and show several examples, ranging from basic concepts to specific tips for creating a sales page.
What is a sales page?
A sales page is a page on your website that has only one purpose: to encourage visitors to make a purchase. That's it.
The basic approach behind creating such a page is to create an offer that users cannot refuse, or at least an offer that encourages users to take action.
Sales Page and Landing Page: Key Differences
“ You just described a landing page! ”
Landing and sales pages have a lot in common. At a minimum, they set the goal of achieving one specific goal.
Despite this, the landing page shopify website design does not necessarily involve visitors in the buying process. In other words, the landing page does not always aim to achieve a high level of sales.
For example, you can create a landing page that attracts users to participate in a webinar. Or subscribe to a newsletter. Or register on the site.
Thus, we can conclude: a sales page is a special case of a landing page, which provides for an increase in sales. At the same time, not every landing page can be a sales page.
How to Create a Landing Page: 7 Key Recommendations
Learning how to create a landing page is based not only on researching best practices and tactics, but also on your own research and testing. Let's note right away that you can only achieve the best results by conducting a detailed study of your audience and implementing the tips below.
1. Define your audience
Before converting users, you need to know information about them. What do they want? What do they like and dislike, what are their so-called “pains”?
The more you know about your audience, the stronger your sales page will be. Moreover, in the future you will be able to create landing pages for each category of visitors.
2. Make your offer simple and clear
Complex offers (even very profitable ones) repel potential customers. If they do not understand what you offer, they will not purchase the product/service.
Try to formulate the offer in such a way that the user cannot refuse the offer. The uniqueness of the offer, the benefits received by accepting the offer, the solution to the potential client's problematic issues - all this should be present in your offer.
3. Create a conversion funnel and optimize it
The conversion funnel in all cases should be targeted to the audience and based on the products/services offered. What does this mean?
This means that the conversion funnel should be built based on the user behavior on the site and their profile (see point 1). Thus, selling sports shoes does not require a long conversion funnel, while selling high-end equipment with a high price tag requires a much longer funnel.
4. Create attractive CTA buttons
The better the CTA buttons, the better the conversion. It is difficult to argue with this statement, since a lot depends on the attractiveness of the button.
We encourage our readers to read more about CTA buttons in our dedicated articles on CTA button personalization and 11 ways to improve conversion on your website .
5. Add multiple CTAs on large sales pages
On sales pages that provide several options for the target action, it is permissible to use several CTAs. But all of them should pursue only one goal.
Crazyegg Main Features
There is no need to create 50 CTA buttons, the best option is to place them closer to the places that attract the users' attention the most. For these purposes, we recommend additionally studying the user behavior using heat maps.
6. Create strong headlines
In other words, headlines that motivate the user to take action, and this motivation is based on the needs of a specific user. For clarity, we will give several examples.
Heatmap Feature From Crazyegg
Hubspott
7. Add reviews, cases and trust signals
If the situation with reviews and cases is clear, then what are the so-called trust signals? In this case, we are talking about clients who are users of your goods/services.
In the domestic space this is not yet widespread, but it is common in the Western market, since the trust of other companies is a serious signal to visitors that the company can be trusted.
Within the article, we will provide you with several strategic recommendations and show several examples, ranging from basic concepts to specific tips for creating a sales page.
What is a sales page?
A sales page is a page on your website that has only one purpose: to encourage visitors to make a purchase. That's it.
The basic approach behind creating such a page is to create an offer that users cannot refuse, or at least an offer that encourages users to take action.
Sales Page and Landing Page: Key Differences
“ You just described a landing page! ”
Landing and sales pages have a lot in common. At a minimum, they set the goal of achieving one specific goal.
Despite this, the landing page shopify website design does not necessarily involve visitors in the buying process. In other words, the landing page does not always aim to achieve a high level of sales.
For example, you can create a landing page that attracts users to participate in a webinar. Or subscribe to a newsletter. Or register on the site.
Thus, we can conclude: a sales page is a special case of a landing page, which provides for an increase in sales. At the same time, not every landing page can be a sales page.
How to Create a Landing Page: 7 Key Recommendations
Learning how to create a landing page is based not only on researching best practices and tactics, but also on your own research and testing. Let's note right away that you can only achieve the best results by conducting a detailed study of your audience and implementing the tips below.
1. Define your audience
Before converting users, you need to know information about them. What do they want? What do they like and dislike, what are their so-called “pains”?
The more you know about your audience, the stronger your sales page will be. Moreover, in the future you will be able to create landing pages for each category of visitors.
2. Make your offer simple and clear
Complex offers (even very profitable ones) repel potential customers. If they do not understand what you offer, they will not purchase the product/service.
Try to formulate the offer in such a way that the user cannot refuse the offer. The uniqueness of the offer, the benefits received by accepting the offer, the solution to the potential client's problematic issues - all this should be present in your offer.
3. Create a conversion funnel and optimize it
The conversion funnel in all cases should be targeted to the audience and based on the products/services offered. What does this mean?
This means that the conversion funnel should be built based on the user behavior on the site and their profile (see point 1). Thus, selling sports shoes does not require a long conversion funnel, while selling high-end equipment with a high price tag requires a much longer funnel.
4. Create attractive CTA buttons
The better the CTA buttons, the better the conversion. It is difficult to argue with this statement, since a lot depends on the attractiveness of the button.
We encourage our readers to read more about CTA buttons in our dedicated articles on CTA button personalization and 11 ways to improve conversion on your website .
5. Add multiple CTAs on large sales pages
On sales pages that provide several options for the target action, it is permissible to use several CTAs. But all of them should pursue only one goal.
Crazyegg Main Features
There is no need to create 50 CTA buttons, the best option is to place them closer to the places that attract the users' attention the most. For these purposes, we recommend additionally studying the user behavior using heat maps.
6. Create strong headlines
In other words, headlines that motivate the user to take action, and this motivation is based on the needs of a specific user. For clarity, we will give several examples.
Heatmap Feature From Crazyegg
Hubspott
7. Add reviews, cases and trust signals
If the situation with reviews and cases is clear, then what are the so-called trust signals? In this case, we are talking about clients who are users of your goods/services.
In the domestic space this is not yet widespread, but it is common in the Western market, since the trust of other companies is a serious signal to visitors that the company can be trusted.