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Post by account_disabled on Oct 21, 2023 1:00:23 GMT -6
Moreover, controlled tests give marketers and managers the opportunity to quickly and efficiently iterate and scale, leading directly to data and providing information about the ideas being tested. With A/B research, you no longer have to wonder why certain settings or functionalities don't work, because the proof is handed to you on a plate. This is the best method to improve the conversion rate, increase revenues. Subscriber base, and at the same time improve the result of acquiring and generating leads. Some of the most innovative companies, such as Google, Amazon, Netflix and Facebook, are expanding phone number list their approach to business by allowing thousands of tests to be conducted annually. This allows you to optimize your activities and exclude those that do not bring the expected results. Jeff Bezos himself said. Our success at Amazon is the result of how many experiments we conduct annually, monthly, weekly, or even daily." In turn, in one of Netflix's technology blogs in April 2016, the following sentence was said: "Using an empirical approach, we ensure that product changes are not the result of decisions by the most opinion-forming people or senior Netflix employees, but are a reaction to real data from our users who help us target content towards experiences that they themselves love.
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