Post by account_disabled on Dec 29, 2023 22:21:36 GMT -6
The situation in which customers of online stores precede their purchases by familiarizing themselves with products in brick and mortar stores is less common. Among the categories of goods characteristic of reverse ROPO, there are electronics household appliances footwear cosmetics and perfumes. What discourages users from buying online? , and often lower prices are the undeniable advantages of buying online. So why do so many customers prefer to make a purchase while visiting a brick and mortar store? Some users indicate that they prefer to see the product before buying.
As well as talk to the seller. Some consumers are also discouraged by the fact that when shopping online, you have to wait for the product, moreover, the cost of delivery is often too high according to cust Phone Number List omers. Some customers are also afraid of problems with complaints or returning goods , and some are also concerned about the security of the transaction. How to minimize the ROPO effect in e commerce? As an online store owner, you need to know about the ROPO effect in order to effectively retain customers in your online store.
To weaken the ROPO effect, you can offer attractive prices and inform about discounts and rebates related to various occasions. If possible, shorten the delivery time and preferably add several options courier, parcel lockers, personal collection, etc. You will also be able to choose the method of payment in your favor. The way in which the offer is presented is also very important. First of all, take care of the product descriptions , which should present all the information relevant to the consumer that will help him make a purchasing decision in the e shop.
As well as talk to the seller. Some consumers are also discouraged by the fact that when shopping online, you have to wait for the product, moreover, the cost of delivery is often too high according to cust Phone Number List omers. Some customers are also afraid of problems with complaints or returning goods , and some are also concerned about the security of the transaction. How to minimize the ROPO effect in e commerce? As an online store owner, you need to know about the ROPO effect in order to effectively retain customers in your online store.
To weaken the ROPO effect, you can offer attractive prices and inform about discounts and rebates related to various occasions. If possible, shorten the delivery time and preferably add several options courier, parcel lockers, personal collection, etc. You will also be able to choose the method of payment in your favor. The way in which the offer is presented is also very important. First of all, take care of the product descriptions , which should present all the information relevant to the consumer that will help him make a purchasing decision in the e shop.